VIENTIANE – Laos hopes to attract at least 4.6 million tourists which will generate a revenue of US$712 million during Visit Laos Year 2024, said Lao Minister of Information, Culture and Tourism Suanesavanh Vignaket.
“It is anticipated that more than half of this number will be foreign nationals, spending over US$400 million.
“To fulfil this goal, the government will promote the country’s most colourful festivals to attract visitors, such as the That Luang Festival in Vientiane, the Lao New Year celebrations, and celebrations in Luang Prabang province to mark the end of Buddhist Lent,” Vietnam news agency (VNA) quoted the minister as saying.
In addition, the Sikhottabong Stupa Festival in Khammuan province, the Ing Hang Stupa Festival in Savannakhet province, the Vat Phou Temple Festival in Champassak province, and the City Pillar Festival and caves in Huaphan province will be widely advertised, the minister added.
The Visit Laos Year 2024 tourism promotion is aimed at bringing more foreign tourists to Laos as well as creating jobs for people across the country and bolstering foreign currency earnings.